Digital Design

Risepoint

During his time at Risepoint, Miles has contributed to a diverse range of web design projects that exemplify his user-centered approach to UX design. Each engagement reflects a strong commitment to creating intuitive, accessible digital experiences that align with the unique goals and brand identities of individual clients.

At Risepoint, Miles works with industry-standard design tools such as Adobe XD and Figma to translate client visions into effective design solutions—from early-stage wireframes and interactive prototypes to fully realized high-fidelity interfaces. His focus on usability, accessibility, and visual consistency ensures that each product not only delivers a polished aesthetic but also provides a seamless experience across devices and user interactions.

Below are just a few live examples:

• Benedictine University

• East Tennessee State University

• Fitchburg State University

• Illinois Institute of Technology

• La Trobe University

• Southern Illinois University Carbondale

• Southern Utah University

• University of Mount Saint Vincent

• The University of Texas at Arlington

Standardizing Design Across Teams

In addition to his project work, Miles led the development of a new master design file in Figma, now adopted company-wide by both designers and developers for all new client builds. This centralized design system has significantly enhanced workflow efficiency by streamlining the design-to-development process and promoting consistency across projects.

By aligning the system with each client’s branding guidelines and incorporating a library of reusable components, Miles helped the team reduce turnaround times while maintaining high standards of design quality and brand integrity.

Production Design

MLM Publishing

McKade Marshall is more than a client—he has become a valued friend and creative partner. Following the release of his debut book, Tasting the Goodness of God, Miles McFarland offered his support and expressed a desire to contribute to any future design projects. McKade enthusiastically accepted, marking the beginning of a fruitful and enduring collaboration.

Since then, their partnership has expanded across a wide range of design work. Miles has had the privilege of designing distinctive covers for several of McKade’s publications, combining visual appeal with thoughtful alignment to each book’s core message. In addition to cover design, Miles has taken on the responsibility of interior layout for print, ensuring a polished and cohesive reading experience across all of McKade's literary works.

A particularly notable project was the cover for Breathe, which ventured into new creative territory. For this book, Miles stepped behind the camera, capturing a powerful image of McKade—dressed in a suit and submerged in water. The concept symbolized the universal feeling of being overwhelmed, yet finding peace through faith—a striking metaphor that mirrors the book’s narrative and emotional depth.

This collaboration has been as personally rewarding as it has been professionally fulfilling, deepening both their creative connection and friendship. Recently, Miles completed his work on McKade’s fifth book, Generations. Their ongoing partnership continues to blend compelling storytelling with visually impactful design, bringing McKade’s messages to life through a shared creative vision.

Conceptual Design

Yellowstone: 1993

What began as a personal design exploration quickly evolved into a nationally recognized creative achievement. While honing his skills in Adobe Photoshop, Miles McFarland created a conceptual poster for a fictional prequel, Yellowstone: 1993, featuring Josh Lucas as a young John Dutton. By blending established series branding with his own artistic vision, he crafted a piece that resonated far beyond his initial expectations.

After sharing the design on Instagram, Miles was personally contacted by Josh Lucas, who expressed his appreciation for the work. Just days later, Lucas informed him that the artwork would be featured on The Late Late Show with James Corden. This unexpected recognition highlighted the impact of creative passion and the broad reach of digital platforms—turning a personal project into a moment of national visibility.

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In his leisure time, Miles McFarland took on the creative challenge of revitalizing the brand identity and developing new digital and print assets for Pied Piper, inspired by the HBO series Silicon Valley. The project focused on enhancing the digital experience across both desktop and mobile platforms while infusing the fictional brand with a unique and engaging personality.

Far more than a surface-level rebrand, this UX initiative was a comprehensive exploration of the user journey. With a strong emphasis on both aesthetics and functionality, Miles approached the project with a strategic mindset, aiming to improve user engagement and deliver a cohesive, immersive experience.

The desktop interface was thoughtfully designed to offer intuitive navigation and visually compelling elements, balancing creativity with usability. Interactive features and clean, user-friendly layouts worked together to create a seamless digital experience. The mobile design maintained this same level of refinement, ensuring responsive performance without sacrificing the brand’s distinct character on smaller screens.

Beyond digital platforms, the project extended into print, where Miles crafted materials that aligned visually and thematically with the digital assets. This end-to-end approach ensured brand consistency across all touchpoints—reinforcing Pied Piper’s identity both online and offline.

This self-initiated UX project highlights Miles’s ability to combine design expertise with strategic thinking, resulting in a refreshed brand that is not only visually striking but also thoughtfully aligned with user needs and brand storytelling.