Pied Piper

In his leisure time, Miles McFarland took on the creative challenge of revitalizing the brand identity and developing new digital and print assets for Pied Piper, inspired by the HBO series Silicon Valley. The project focused on enhancing the digital experience across both desktop and mobile platforms while infusing the fictional brand with a unique and engaging personality.

Far more than a surface-level rebrand, this UX initiative was a comprehensive exploration of the user journey. With a strong emphasis on both aesthetics and functionality, Miles approached the project with a strategic mindset, aiming to improve user engagement and deliver a cohesive, immersive experience.

The desktop interface was thoughtfully designed to offer intuitive navigation and visually compelling elements, balancing creativity with usability. Interactive features and clean, user-friendly layouts worked together to create a seamless digital experience. The mobile design maintained this same level of refinement, ensuring responsive performance without sacrificing the brand’s distinct character on smaller screens.

Beyond digital platforms, the project extended into print, where Miles crafted materials that aligned visually and thematically with the digital assets. This end-to-end approach ensured brand consistency across all touchpoints—reinforcing Pied Piper’s identity both online and offline.

This self-initiated UX project highlights Miles’s ability to combine design expertise with strategic thinking, resulting in a refreshed brand that is not only visually striking but also thoughtfully aligned with user needs and brand storytelling.